My dad was born in Richmond, CA and grew up a San Francisco 49ers fan and passed this along to me since birth.  My dad and I built up a diverse yet modest collection of 49ers memorabilia over the years.  One year I was going through some of his things and came across some items from the 80s- magazines and newspapers and such.  I had a good idea that I wanted to mount one of these magazines of Joe Montana along with some Super Bowl pins that corresponded with Joe's years.  I went to a local craft/framing shop and asked how much it would cost.   Once they told me that it would cost $65 just to cut the mat board, I knew I had to figure out how to do this myself.  Years later, I am still at it...